Would you consider buying a hovercraft for a new car? Are you afflicted by thaasophobia (fear of being bored)? Then you just might be the type of person that DeWitt watches is looking for. These are some of the questions asked by the brand through their “How Audacious are You?” test run through Facebook. The test goes through a series of ten questions and by the end of it, you post the results on Facebook to learn your score and ranking. The most audacious person will receive an exclusive DeWitt leather travel bag.
The DeWitt watch brand has only been in existence for about ten years, but already they are known for their “classical audacity.” DeWitt prides themselves on their strict adherence to Swiss ancestral watch-making traditions such as the complicated art of guilloche, a type of engraved pattern on the watch dial using historical 18th and 19th century machinery. DeWitt watches combine this tribute to the historical with a modern flair and a boldness to innovate and explore.
DeWitt also recently developed a tongue-in-cheek campaign to better illustrate their unique combination of historical tribute and innovation. The ads feature classic paintings by masters such as Hans Holbein and Anthony van Dyck with the addition of contemporary and often humorous flair.
King Jewelers is an authorized dealer for DeWitt timepieces in South Florida and Middle Tennessee, as well as over forty luxury Swiss watch brands including Bell & Ross, Breguet, Breitling, Cartier, Chanel, Chopard, Jaeger-LeCoultre, Harry Winston, Hublot, IWC, Jaquet Droz, Montblanc, Roger Dubuis and TAG Heuer. King Jewelers is a member of the American Watch Guild and has been named a Leading Watch Retailer in North America by International Wristwatch Magazine. King Jewelers also offers expert watch repair and watch restoration at their retail locations in Aventura, FL and Nashville, TN. For more information on DeWitt watches, please visit the DeWitt website or take a look at our DeWitt brand page.
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