Bell & Ross Unveils Its New Website

May 17, 2011
Press Release

In 1999, Bell & Ross was one of the first watchmakers to create a website. In 2009, it was the very first to make all its models available for purchase online. In 2011, Bell & Ross has a new ambition – to make the web its greatest showcase and create a virtual web experience as close as possible to an actual shopping experience.

A User-Friendly Look and Feel

Designed using the latest web technologies, its new site is a benchmark in web ergonomics and aesthetics. Bell & Ross is thus responding to a dual objective: to transfer its passion for watches to a luxurious world dedicated to indulgence and to offer innovative services to fully respond to web users’ expectations.

Blending creativity with useful information and modern interactive functionalities, the site is a reflection of Bell & Ross: practical, ultra-legible and luxurious. It will also be accessible in full worldwide on all media (Smartphones, tablet PCs) and in approximately 10 languages.

An International Site with a Local Focus

To enhance the bond between the brand and its customers, the site’s content will be augmented with information specific to each geographical region. Real-time inventory management and local Bell & Ross news will seamlessly facilitate access to the brand and its collections.


Whether you are a connoisseur or a browser, whether you want to access comprehensive technical specifications or simply daydream, there is something for everyone at the new Bell & Ross website characterized by its signature black background.

A Journey Through its Collections

From the moment they arrive at the site, web users are immersed in the Bell & Ross branding. Visitors are then free to begin their journey, delving into one of the three Bell & Ross brand universes: VINTAGE, AVIATION or MARINE.

Created in Fullflash, the fluidity of the site’s navigation and its resizable pages are instantly appealing. Tactile and Drag & Drop technologies allow effortless movement from one universe to the next with a stroke of the finger or mouse across the screen. The interface, which is as artful as it is intuitive, is consistent with the ambiance that characterizes the three collections. Bell & Ross even employed an acoustic designer to match images and sounds.

A Gallery Presenting the Complete Watch Collection

In the <> section, Bell & Ross provides a gallery in which web users can browse all of its models on a single page. The watches are laid out in a floating mosaic, giving visitors complete freedom to explore them at their leisure. This section also utilizes an ultra-modern tool with an extremely powerful zoom, making it possible to switch from very large to very small images in a few flicks of the scroll wheel!


In the section featuring a white background, customers receive personalized advice enabling them to make the transition from daydream to reality. They are accompanied every step of the way with information and advice up to the point of purchase.

A Luxury e-Boutique

Created in 2009, the e-boutique was totally redesigned as part of the recent site overhaul. It offers all the brand’s models for sale. The virtual boutique aims to offer web users the same quality of service that they would receive in a store. Designed in partnership with Bell & Ross’s authorized retailers, it is a natural extension of these outlets.

A Powerful Search Tool

Bell & Ross has incorporated a decision-making assistance module into the site, a search engine allowing advanced searches by employing user preferences. The ultimate in customized assistance, it instantly offers web users a summary view of models matching their criteria: Collection, Style, Type, Color, Material, Movement, Complication and Size.

An Unrivaled Delivery Service

The continual focus of the online experience is luxury, including the choice of delivery method, ranging from in store pick up to home delivery accompanied by a watchmaker to make final adjustments for complication models.

The Bell & Ross Club

The site is now home to the Club, a new service offering exclusive after-sale benefits. Instead of being simply purchasers, customers become privileged members of the Bell & Ross community. Once registered, they are identified each time they log on and receive a customized welcome. They can register their watch or collection. As members, they are informed of the latest models and receive advice and follow-up service (warranties, maintenance of watches and accessories).


The latest incarnation of the Bell & Ross website is an elegant and effective showcase, linking the many facets of the brand and its community. It also supports the brand’s expanding international distribution network and coincides with the move to new headquarters.

It is now the singular global reference point for purchasers, a mobile multimedia platform, linked to other pervasive media and social networks of our time: Facebook, Twitter, Daily Motion and YouTube.

True to its pioneering spirit, Bell & Ross now has a powerful digital tool combining luxury, customer experience and service, without ever losing sight of its passion for watches.

King Jewelers is proud to be an authorized retailer for Bell & Ross Watches in Miami, Fl and Nashville, TN. For more information regarding Bell & Ross, please visit For more information regarding pricing and availability of Bell & Ross watches, please visit or email us at

Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers offers bridal consultations for brides and grooms with the expert advice of its in-house bridal stylists and diamond specialists. King Jewelers offers brides and grooms a first-class experience, conveniently offering wholesale diamonds, custom designs for engagement rings and wedding bands, luxury designer bridal jewelry, watches for him, bridal party gifts, and gift registration, as well as engravings, appraisals, and expert jewelry cleaning. With two store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast’s top jewelry store and diamond wholesaler. King Jewelers is the luxury destination in Miami and Nashville for fine jewelry, diamonds, and Swiss timepieces. King Jewelers is Nashville diamonds and engagement rings wholesale store which specializes in bridal custom designs. King Jewelers is a member of the Jewelers of America, American Watch Guild, and the American Society of Appraisers. King Jewelers has GIA Certified Gemologists and offers expert jewelry and watch repairs.


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