Celebrating the Queen’s Diamond Jubilee with Forevermark Support

Apr 20, 2012

In honor of the Queen’s Diamond Jubilee this year, Forevermark has supported in the new display of the British Crown Jewels at the Tower of London. Forevermark’s Worldwide Marketing Director Dominic Brand and Diamond Trading Company’s (DTC) Chief Executive Officer Varda Shine were some of the guests invited to the official opening of the new exhibit in March.

The display and re-presentation of the Crown Jewels has been designed to emphasize the significance of the jewels for the British Monarchy. The new exhibition introduces Handel’s coronation anthems, graphics and restored film footage from the Queen’s coronation in 1953 which aims to create a sense of atmosphere while the enhanced lighting brings out the true beauty of the precious gems of the Crown Jewels. This new display allows visitors to be visually taken through the possession through history of the Coronation ceremony. The British Crown Jewels were first displayed in 1661 and has drawn millions of visitors to the Tower of London ever since. Forevermark has been an influential support in the new display of the collection that allows visitors to better understand the importance of these priceless treasures.

At the age of 25, The Queen’s Coronation originally took place in Westminster Abbey on June 2, 1953. It was a ceremony conducted by Dr. Geoffrey Fisher, Archbishop of Canterbury. This ceremony had an estimated attendance of 8000 guests that included Prime Ministers from Commonwealth countries. This event was broadcasted all around the world by radio and for the first time on television as requested by the Queen. This was the largest public broadcast event that occurred out of Britain.

The Queen’s Diamond Jubilee to mark her 60 years as Monarch is scheduled to be on June 2,3,4 and 5. To mark this historic moment there will be many events and celebrations throughout the UK and the Commonwealth. As racing fan, The Queen will attend the Epsom Derby on Saturday the 2nd as she has been continuously attending for the past 8 decades. Sunday the 3rd is the lunch and encourages the people to share lunch with neighbors and friends as part of celebration.

On the following Monday the 4th there will be a televised concert at Buckingham Palace with tickets available to UK residents by public ballot. Also on Monday The Queen’s Diamond Jubilee Beacons will be lit by the community and individuals through the United Kingdom, Channel Islands, the Isle of Man, and the Commonwealth. There will be a total of 2,012 beacons to honor of the year of the event.

The Queen, The Duke of Edinburgh and other member of the Royal Family will travel by carriage along the scheduled processional route on the Tuesday the 5th with the service taking place in St. Paul’s Cathedral. Three formal carriages are planned to leave New Palace Yard and proceed up to Whitehall, to Trafalgar Square, through Admiralty Arch and the down the Mall, and through the Centre gates at Buckingham Palace. The carriages will stop at the Westminster Hall for a Diamond Jubilee lunch. For more information on the events and route please visit the official website of the Queen’s Diamond Jubilee.

King Jewelers is an official Forevermark authorized retailer in the United States. King Jewelers carries a large inventory of Forevermark diamond engagement ring collections as well as Forevermark diamond jewelry collections. Forevermark diamonds are available at the Green Hills location in Nashville, TN, at the Aventura location in Miami, FL, and on-line at www.Kings1912.com. For more information regarding Forevermark diamonds, please visit www.ForevermarkDiamond.com or check out our Forevermark brand education section.


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