Diane Kruger and the Jaeger-LeCoultre Reverso Lady Ultra Thin Watch

Jan 26, 2011

At the 2011 Salon International de la Haute Horlogerie in Geneva, Switzerland, actress Diane Kruger presented the new Grande Reverso Lady Ultra Thin Watch alongside Jerome Lambert, CEO of Jaeger-LeCoultre. Diane Kruger was picked to be the new representative of Jaeger-LeCoultre after a three year relationship that started with Kruger agreeing to wear one of the brand’s watches at the 2007 Venice Film Festival.

Diane Kruger, most recently known for her work in “Inglourious Basterds,” has been attached to the Jaeger-LeCoultre brand since she was given a Reverso by her mother for her 18th birthday. While visiting at the SIHH, she said,”I feel more than honored to celebrate the 80th anniversary of the Reverso. For my first time at the SIHH, I was proud to reveal the new Grande Reverso Ultra Thin and I invited you to discover this new feminine Reverso.”

History of the Reverso Watch

The Jaeger-LeCoultre Reverso was created in 1931 for polo playing British army officers in India. The Reverso was specially designed with a case that could rotate from front to back to protect the crystal and dial from impacts in the sport. The plain case back of the Reverso was used for personalized engravings. The initial Reverso watch then led to a more feminine Art Deco model, stylized to become more like jewelry than just a timepiece. The new Reverso Lady Ultra Thin Watch is a tribute to this original transition to a more feminine design.

Specially and exclusively intended for women: the Grande Reverso Lady Ultra Thin watch offers a softer figure for an extra touch of femininity.
Perfect in keeping with the Reverso’s Art Deco spirit, this watch has been remodeled and re-sized, with softer lines to make it that much more feminine.
A unique reversible watch, with the possibility of customization by engraving. Decidedly ergonomic and feminine in style. A superb play of light on the dial. Ultra-thin version with a depth of just 7.2 mm. Mechanical version: refined design, emphasized by a double circle of diamonds on the principal face.


• Mechanical manual movement, Jaeger-LeCoultre Calibre 846, crafted, assembled and decorated by hand
• 21,600 vibrations per hour
• 18 jewels
• 2.9 mm high
• 93 pieces
• 40-hour power reserve

Available also in:
• Quartz movement, Jaeger-LeCoultre Calibre 657
• 4 jewels
• 2.15 mm high
• 68 pieces

• Hours, minutes

Front: Silvered guilloche

• 55 x 35 mm
• 12 mm thick
• Case materials: 18-carat pink gold, 18-carat white gold, steel
• Sapphire crystal, hardness N°9
• Water-resistant to 3 bar
• Solid case back
• Pink gold set casing: 31 diamonds, 0.45 carats
• Steel set casing: 30 diamonds, 0.40 carats
• High Jewelery Pink gold set casing: 111 diamonds, 0.85 carats

Strap and buckle:
• Alligator or Ostrich leather strap
• Folding buckle in 18-carat pink gold, 18-carat white gold or steel

Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers features exclusive jewelry designers, offers in-house custom designs, private label jewelry collections, and is an authorized dealer for over forty luxury Swiss watch brands including Alpina, Bell & Ross, Bulgari, Breitling, Cartier, Chanel, Chopard, Concord, Dunhill, Ebel, Harry Winston, Hublot, IWC, Jaeger-LeCoultre, Jaquet Droz, Montblanc, Roger Dubuis, Swiss Army, TAG Heuer, and TechnoMarine. With two store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast’s top jewelry store and diamond wholesaler. With a diamond office located in Antwerp, Belgium since 1961, King Jewelers is able to offer Nashville and Miami custom diamond bridal designs and gem-quality loose diamonds at wholesale prices. King Jewelers is a member of the Jewelers of America, American Watch Guild, and the American Society of Appraisers. King Jewelers has GIA Certified Gemologists and offers expert jewelry and watch repairs.

Jaeger-LeCoultre watches are available at King Jewelers in Aventura, FL and Nashville, TN. For more information, please visit www.jaeger-lecoultre.com and www.kings1912.com.


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