King Jewelers 8th Jeweler Globally to Carry Forevermark Exceptional Diamonds

Oct 29, 2014
Forevermark Exceptional Diamonds are one in a million

Only certain carefully selected diamonds are eligible to carry the inscription of Forevermark, a brand from the De Beers group of companies, the world’s largest diamond mining company. Only certain designers and manufacturers may set them into jewelry, and only certain retailers may sell them. Now, the brand has created an even more exclusive sub brand, Forevermark Exceptional Diamonds, with only 10 jewelers, with 12 locations, in the United States authorized to sell them. King Jewelers is one of those dealers.

The Forevermark diamond journey begins at the mine, where rough diamonds are extracted from deep within the earth. Each mine produces a wide range of rough diamonds, but only the highest quality rough material will be cut into a Forevermark diamond. Less than 1% of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. The Forevermark Exceptional Diamond is even more exclusive in terms of size, quality and color – each authorized gem represents one in a million.

The Exceptional Forevermark Diamond Collection showcases diamonds that represent only one in a million of all polished diamonds resulting from rough mined by the De Beers group of companies. “Each diamond in this collection is a masterpiece that beautifully underpins the Forevermark promise of beauty, rarity, and the clearest chain of custody from mine all through the sorting, cutting and polishing journey,” says Forevermark U.S. president Charles Stanley.

All Forevermark diamonds carry a promise that they are beautiful, rare and responsibly sourced. Forevermark and Forevermark Exceptional Diamonds are guaranteed to be responsibly sourced from carefully selected mines in countries that are committed to the highest business, social, economic, and environmental standards.

In fact, for the first time in the De Beers group of companies’ 126 year history, the journey of each one of these exceptional diamonds has been carefully documented for consumers to experience. Each diamond is presented with a customized booklet that details every step of its journey, beginning with the approximate era when it was created deep within the earth. Using custom copy and stunning visuals, key milestones in the diamond’s life are showcased.

Diamonds in the Forevermark Exceptional Diamond program were hand selected from amongst the most spectacular rough diamonds in the world and manufactured by master diamond cutters from New York-based Julius Klein Group and Premier Gem.

Forevermark diamond jewelry is sold at 380 leading jewelry stores across the United States and Canada, and in more than 1,300 doors worldwide. Forevermark Exceptional Diamonds are sold at only 10 jewelers, with 12 locations in the United States.

King Jewelers, the South’s premier jeweler of integrity since 1912, is proud to be in business 102 years in South Florida.
 For five generations, the King family has owned and operated King Jewelers while building an outstanding reputation steeped in quality, value, and first-class service. From one hundred to one million dollars, at King Jewelers you will always find the “best of the best.” Offering a magnificent selection of fine jewelry collections including the hottest Italian designs, estate jewelry, colored gemstones and fancy-colored diamonds, as well as luxury Swiss timepieces, King Jewelers prides itself in being one step ahead of the trend. The luxurious showrooms in Nashville, TN and Aventura, FL are home to Breguet, Breitling, Chanel, Chopard, Forevermark, Harry Winston, Jaeger-LeCoultre, Jaquet Droz, Marco Bicego, Montblanc, Roberto Coin, Roger Dubuis, Rolex, Tacori, and Zenith to name a few. Kings Jewelers is a member of the Jewelers of America, American Watch Guild, Jewelers Board of Trade, and the American Society of Appraisers, and has among its staff GIA Certified Gemologists.

For more information, visit www.kings1912.com.

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