After an impressive third place finish in the Modified Harley-Davidson Class at the 2011 AMD World Championships in Sturgis, South Dakota, Shaw Harley-Davidson’s Bell & Ross inspired custom built Nascafe Racer was exhibited in Nashville, TN on October 21, 2011, with King Jewelers and Harley Davidson of Columbia, TN. The event was hosted at Tavern in Midtown Nashville as guests enjoyed cocktails, hors d’oeuvres, and motorcycles in style. Stacie Orloff, President of Bell & Ross, and Eric Frank, National Sales Manager, joined David King and the King Jewelers team as the new 2011 Bell & Ross timepieces were on display including the Vintage WW1 collection and the limited edition Airborne Tourbillon.
The custom bike is based on the Harley-Davidson FXSTB Softail Nightrain, one of the more radical Softails. The motorcycle was constructed in the Speed & Custom workshop of the East Sussex dealership. A BR 01-92 Carbon watch was mounted in a handcrafted center console using a machined section of aluminum. A combination of anodized blue, carbon and stealth-like matte black custom paint was used on the bike to reflect the timepiece.
“We wanted to mirror the Bell & Ross timepiece wherever we could on the motorcycle and to ensure that the essential piece was never compromised by superfluous design or items,” said Steve Willis, Shaw Harley-Davidson Sales Director and Head of the Speed & Custom design wing of the dealership.
“We were immediately excited by this project, explains Bruno Belamich, designer and co- founder of Bell & Ross. We identified with the values embodied by Harley-Davidson, values that we share such as the search for adventure, precision and the extreme.”
The award-winning custom Harley was also displayed at Traditional Jewelers in Newport Beach, California on September 29th and Hyde Park Jewelers in Denver, Colorado on October 14th. For more information regarding Bell & Ross timepieces, please visit www.bellross.com. King Jewelers is an authorized Bell & Ross watch retailer in Aventura, FL and Nashville, TN.
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