After an impressive third place finish in the Modified Harley-Davidson Class at the 2011 AMD World Championships in Sturgis, South Dakota, Shaw Harley-Davidson’s Bell & Ross inspired custom built Nascafe Racer was exhibited in Nashville, TN on October 21, 2011, with King Jewelers and Harley Davidson of Columbia, TN. The event was hosted at Tavern in Midtown Nashville as guests enjoyed cocktails, hors d’oeuvres, and motorcycles in style. Stacie Orloff, President of Bell & Ross, and Eric Frank, National Sales Manager, joined David King and the King Jewelers team as the new 2011 Bell & Ross timepieces were on display including the Vintage WW1 collection and the limited edition Airborne Tourbillon.
The custom bike is based on the Harley-Davidson FXSTB Softail Nightrain, one of the more radical Softails. The motorcycle was constructed in the Speed & Custom workshop of the East Sussex dealership. A BR 01-92 Carbon watch was mounted in a handcrafted center console using a machined section of aluminum. A combination of anodized blue, carbon and stealth-like matte black custom paint was used on the bike to reflect the timepiece.
“We wanted to mirror the Bell & Ross timepiece wherever we could on the motorcycle and to ensure that the essential piece was never compromised by superfluous design or items,” said Steve Willis, Shaw Harley-Davidson Sales Director and Head of the Speed & Custom design wing of the dealership.
“We were immediately excited by this project, explains Bruno Belamich, designer and co- founder of Bell & Ross. We identified with the values embodied by Harley-Davidson, values that we share such as the search for adventure, precision and the extreme.”
The award-winning custom Harley was also displayed at Traditional Jewelers in Newport Beach, California on September 29th and Hyde Park Jewelers in Denver, Colorado on October 14th. For more information regarding Bell & Ross timepieces, please visit www.bellross.com. King Jewelers is an authorized Bell & Ross watch retailer in Aventura, FL and Nashville, TN.
Subscribe to our newsletter for the latest updates and releases
Thank you for subscribing to your newsletter. We’ll keep you posted on the latest news and updates with King Jewelers.
Based on your recently viewed products
NORQAIN World Premiere: Wild ONESeptember 21, 2022
Designer Spotlight: Baraka Men’s JewelryAugust 30, 2022
King Jewelers Annual Summer Sale 2022August 1, 2022
5 Zoe Chicco Jewelry Trends for Summer 2022July 6, 2022
Follow us on Instagram and catch the latest updates
Enter your email address below, and if an account exists, we’ll send you a link to reset your password.
Need help with your ring size? Read our article here. Don't see your size? Contact us!Add to bag
Need help with your ring size? Read our article here. Don't see your size? Contact us!Add to favorites