King Jewelers Announces Their Participation in the Upcoming Launch of the Forevermark Promise APP

Forevemark, the De Beers’ diamond brand, will be introducing The Forevermark Promise App for the iPad this Thanksgiving with a creative launch program. The Forevermark Promise App will be a style experience that brings to life the journey of a Forevermark diamond, utilizing visually stunning content and interactive experiences to introduce the unique and compelling diamond brand from the De Beers group of companies.

To encourage downloads of the app in the Middle Tennessee and South Florida regions, Forevermark will offer users a chance to win an iPad from King Jeweler’s stores located in Nashville, TN and Aventura, FL. Participants will also be entered to win a Grand Prize VIP trip for two to the heart of Africa, where the Forevermark diamond journey begins. To find out if they have won, users must visit their local King Jewelers and view a Forevermark diamond through the Forevermark viewer. The promotion will launch November 22, 2011 and run through February 14, 2012, after which the Grand Prize drawing will take place from Forevermark. King Jewelers will announce the winner of the iPads at the end of February 2012.

For the in-store Forevermark presentation, King Jewelers will focus on the Ideal Square diamond where users can utilize the Forevermark viewer to admire the only square diamond in the world that is hearts and arrows ideal. King Jewelers offers a large selection of Ideal Square diamonds that represent perfect proportions, perfect polish, and perfect symmetry. These stones allow for ultimate performance in a unique diamond shape in which light return performance competes with the best ideal rounds.

King Jewelers is an official Forevermark authorized retailer in the United States. Forevermark diamond engagement rings, Forevermark diamond jewelry and loose Forevermark diamonds are represented in all sizes and shapes. Forevermark diamonds are available at the Green Hills location in Nashville, TN, at the
Aventura location in Miami, FL, and on-line at www.Kings1912.com.

To experience Forevermark diamond jewelry virtually with the latest reality software that allows you to virtually try on your Forevermark diamonds, visit http://www.forevermarkdiamond.com/us/jewelry/ virtual-try-on. Forevermark diamond engagement rings are available for purchase in our Forevermark Diamonds section.