King Jewelers Launches the Exclusive Forevermark Diamond Brand in Middle Tennessee

NASHVILLE, Tenn. — King Jewelers is proud to announce the launch of the Forevermark diamond brand in Nashville this August. Forevermark is a global diamond brand from the De Beers group of companies. To demonstrate the passion and dedication to the promises you make, Forevermark makes a promise of its own. The Forevermark promise is a promise of selection, quality, craftsmanship and integrity, backed by 120 years of expertise in diamonds.

To stand behind this promise of quality and value, Forevermark inscribes each Forevermark diamond with the Forevermark icon and a unique identification number using patented technology developed by the De Beers Group. The depth of 1/500th of a human hair, and invisible to the naked eye, this inscription provides its owner with an assurance of exceptional quality and integrity. Forevermark diamonds represent a promise of exceptional beauty, rarity, and responsible sourcing, invisibly inscribed at the heart of every diamond. Less than one percent of the world’s diamonds can carry the Forevermark inscription.

Forevermark diamonds are only selected from sources which adhere to the U.N.-mandated Kimberley Process. They are carefully handled by partners who are committed to the De Beers Best Practice Principles and the Forevermark standard of Pipeline Integrity. In other words, Forevermark offers the world’s most carefully selected diamonds, diamonds of beauty and rarity, founded in trust. Each Forevermark diamond can be registered at Forevermark.com.

Like each Forevermark diamond, a promise is as unique as the people who share it. King Jewelers will launch their Forevermark diamond engagement ring collections as well as Forevermark diamond jewelry collections in August 2011. Forevermark diamonds will be available at King Jewelers exclusively at their Green Hills location in Nashville, TN, and on-line at www.Kings1912.com. Forevermark diamond engagement rings, Forevermark three-stone diamond rings, Forevermark diamond pendants, Forevermark diamond stud earrings, Forevermark wedding rings, and Forevermark diamond jewelry will be represented in all sizes and shapes with a focus on round brilliant cut diamonds, cushion-cut diamonds, and princess- cut diamonds.

King Jewelers will also offer Forevermark engagement rings and Forevermark diamonds set in the classic and timeless King Jewelers private label mountings as well as Tacori mountings. Established in 1912, King Jewelers is a fifth-generation family owned and operated business with two locations: Aventura, FL and Nashville, TN. King Jewelers will celebrate their 100 year anniversary in January 2012. For more information, visit King Jewelers at 4121 Hillsboro Road in Nashville, TN; the hours of operation are Monday through Saturday from 10 a.m. – 6 p.m. The telephone number is (615) 724-5464 and the web site is www.Kings1912.com.