King Jewelers Launches the Exclusive Forevermark Diamond Brand in South Florida

Dec 19, 2011

Rare and responsibly sourced diamond brand from the De Beers Group of Companies now available exclusively at South Florida’s premier jewelry store.

AVENTURA, FL (December 14, 2011) – King Jewelers—South Florida’s premier jeweler of integrity since 1912, is proud to announce the launch of the exclusive Forevermark diamond brand in South Florida. Forevermark is a global diamond brand from the De Beers Group of Companies. To demonstrate the passion and dedication to the promises you make, Forevermark makes a promise of its own – that each diamond is beautiful, rare and responsibly sourced.

Rare and responsibly sourced diamond brand from the De Beers Group of Companies now available exclusively at South Florida’s premier jewelry store.

AVENTURA, FL (December 14, 2011) – King Jewelers—South Florida’s premier jeweler of integrity since 1912, is proud to announce the launch of the exclusive Forevermark diamond brand in South Florida. Forevermark is a global diamond brand from the De Beers Group of Companies. To demonstrate the passion and dedication to the promises you make, Forevermark makes a promise of its own – that each diamond is beautiful, rare and responsibly sourced.

Forevermark launched internationally in 2009 and is fast becoming the diamond brand of choice for discerning consumers. Each Forevermark diamond promises beauty, rarity and responsible-sourcing. Once a diamond has met rigorous Forevermark quality and integrity criteria, it is inscribed with the Forevermark icon and unique identification number. The inscription, invisible to the naked eye, is made using patented technology developed by the De Beers group and implemented by the Forevermark Diamond Institute in Antwerp, Belgium.

Forevermark diamonds are only available at select exclusive jewelers who are passionate about utilizing and creating the finest designs inspired by these exceptional diamonds.

Like each Forevermark diamond, a promise is as unique as the people who share it. The Forevermark diamond engagement ring collections as well as Forevermark diamond jewelry collections are available exclusively at King Jewelers, located at 18265 Biscayne Boulevard in Aventura, Florida or on-line at www.Kings1912.com.

About King Jewelers

Established in 1912, the King family has owned and operated King Jewelers for five generations while building an outstanding reputation steeped in quality, value, and first-class service. Today, King Jewelers has brick-and-mortar stores located in Aventura, FL and Nashville, TN, both of which have won numerous regional and national awards of distinction. King Jewelers will celebrate their 100 year anniversary in January 2012. For more information, visit www.kings1912.com.

About Forevermark – The Inscription

Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About Forevermark Grading

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the unique identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.

About Forevermark – The Brand

Forevermark is a diamond brand from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.

About Forevermark – The Company

Forevermark is a separately managed division within the De Beers group of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

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