King Jewelers Launches the Go Red 10th Anniversary Charm Bracelet to Help Raise Funds for the American Heart Association’s Nashville Go Red for Women Campaign

Nov 27, 2012

Nashville, TN — November 20, 2012 —- In celebration of the 10th Anniversary of the American Heart Association’s Go Red For Women campaign, King Jewelers has teamed up with the local Go Red For Women movement to design and manufacture an exclusive Go Red 10th Anniversary Charm Bracelet to help raise awareness and funds assisting the organization in their mission.

These gorgeous Go Red charm bracelets are classic and timeless, designed in sterling silver with a round-link bracelet and toggle clasp featuring a dangling 10th Anniversary Go Red charm. The Go Red charms are handmade in sterling silver, then hand-painted with durable red enamel, and are all crafted here in Nashville. Subtle details of the charms include 10th Anniversary engraving and heart-shaped cutouts along the border.

Starting today, the official Go Red Charm Bracelets are available for sale exclusively online at, or in-store at King Jewelers, located at 4121 Hillsboro Road in the Green Hills area of Nashville, Tennessee.

Order Your Official Go Red for Women Charm Bracelet from King Jewelers Today
All proceeds from sales of the Go Red charm bracelet will benefit the American Heart Association’s Nashville Go Red for Women Campaign.

“People everywhere are embracing the Go Red For Women campaign, which seeks to share the bad news and good news for women in the battle against cardiovascular disease,” said Deby Pitts, Go Red For Women 2013 Campaign Chair. “Today, the bad news is that cardiovascular disease is the single biggest cause of death for women; the good news is that every action to live healthy reduces the risk of death due to cardiovascular disease. These indisputable facts result from research made possible by the American Heart Association. The Go Red Charm Bracelet is an exciting new project to help raise awareness and motivate every woman to improve their overall health, thus reducing death and disability associated with cardiovascular disease and stroke, and other chronic diseases. Everyone is encouraged to show their support by wearing a Go Red Charm Bracelet, a stylish and sassy way to make a difference in the lives of women everywhere!”

About Go Red for Women

In 2004, the American Heart Association (AHA) faced a challenge. Cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet women were not paying attention. In fact, many even dismissed it as an “older man’s disease.” To dispel the myths and raise awareness of heart disease as the number one killer of women, the American Heart Association created Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health.

The goal of Go Red For Women is to encourage awareness of the issue of women and heart disease, and also action to save more lives. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life. For more information, please visit


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