King Jewelers To Celebrate Diamond Week with Exclusive Forevermark Brand

Rare and responsibly sourced diamond brand from the De Beers Group of Companies now available exclusively at Nashville’s premier jewelry store.

February 24, 2012 – King Jewelers, Nashville’s premier jeweler for fine jewelry, Swiss timepieces, and diamonds, will celebrate Diamond Week, May 1-6, 2012, with a launch of the exclusive Forevermark diamond brand in Nashville. Forevermark is a global diamond brand from the De Beers Group of Companies. To demonstrate the passion and dedication to the promises you make, Forevermark makes a promise of its own – that each diamond is beautiful, rare and responsibly sourced.

The celebration, which will take place May 1-5, 10 a.m. – 6 p.m., as well as special hours on Sunday, May 6, 12 – 4 p.m., will include trunk shows from a variety of Forevermark diamond retailers including A.link, Ritani, A.Jaffe and Memoire. Guests will have the opportunity to view a variety of diamond styles, as well as earn a chance to win prizes by viewing diamonds through Forevermark’s stone viewer.
“It’s an honor to be Nashville’s exclusive Forevermark retailer,” said David King, director of business development for King Jewelers. “There is so much inaccurate information about diamonds that circulates, and it’s incredibly important that we teach our guests why it’s important to invest in diamonds that are perfectly cut, responsibly sourced and truly flawless. The Diamond Week celebration will give guests the opportunity to view our diamond collection that goes far beyond engagement rings and includes loose diamonds, bridal mounting collections, fine jewelry and couture designs.”

Forevermark launched internationally in 2009 and is fast becoming the diamond brand of choice for discerning consumers. Each Forevermark diamond promises beauty, rarity and responsible-sourcing. Once a diamond has met rigorous Forevermark quality and integrity criteria, it is inscribed with the Forevermark icon and unique identification number. The inscription, invisible to the naked eye, is made using patented technology developed by the De Beers group and implemented by the Forevermark Diamond Institute in Antwerp, Belgium.

Forevermark diamonds are only available at select exclusive jewelers who are passionate about utilizing and creating the finest designs inspired by these exceptional diamonds.
Like each Forevermark diamond, a promise is as unique as the people who share it. The Forevermark diamond engagement ring collections as well as Forevermark diamond jewelry collections are available exclusively at King Jewelers, located at 4121 Hillsboro Road in the Green Hills shopping area. For more information, please call (615) 724-5464 or visit www.kings1912.com.

About King Jewelers
Established in 1912, the King family has owned and operated King Jewelers for five generations while building an outstanding reputation steeped in quality, value, and first-class service. Today, King Jewelers has brick-and-mortar stores located in Aventura, FL and Nashville, TN, both of which have won numerous regional and national awards of distinction. King Jewelers will celebrate their 100 year anniversary in January 2012. For more information, visit www.kings1912.com.

About Forevermark – The Inscription
Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond. Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About Forevermark Grading
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the unique identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.

About Forevermark – The Brand
Forevermark is a diamond brand from the De Beers group of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewelers.

About Forevermark – The Company
Forevermark is a separately managed division within the De Beers group of companies. The division’s main mission is to build and develop the Forevermark diamond brand. Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.