Luxury Jewelers Get On Board With Fair Trade Gold

Apr 25, 2011

In light of Earth Day last Friday, many people are searching for new ways to become more environmentally conscious. But while investing in ways to lower the electricity bill or reduce water usage, did you ever consider how eco-friendly your jewelry might be? It’s something that a lot of major retailers and luxury jewelry designers are taking more into consideration.

“Conflict diamonds” have been a dominant concern in the jewelry industry for several years. Today diamonds purchase by U.S. retailers now go through a rigorous background checks concerning certificates of origin and authenticity. However, jewelry retailers are now changing the way the gold industry is handled as well. Ninety percent of gold mined today goes to the jewelry industry. There is currently an international campaign called “No Dirty Gold” that major luxury jewelry brands, such as Cartier, are joining in an attempt to encourage responsible gold sourcing in the jewelry industry at large. The “No Dirty Gold” campaign strives to change the way that gold is mined and processed in order to reduce the damaging environmental and community effects that mining operations can have.

London-based rock ‘n roll jewelry designer Stephen Webster also announced early this year that he intends to release a collection of fair-traded and fair-mined gold jewelry this year, mostly composed of wedding bands. Webster said, “Once we get started, we intend to quickly grow the volume of business we conduct using fair trade gold. One day, I want it to be 100 percent of the gold we sell.”

Established in 1912, King Jewelers has proudly styled jewelry and timepiece aficionados from around the world. A pioneer among independent couture jewelers, King Jewelers has built an outstanding reputation steeped in quality, value and first-class customer service. King Jewelers offers bridal consultations for brides and grooms with the expert advice of its in-house bridal stylists and diamond specialists. King Jewelers offers brides and grooms a first-class experience, conveniently offering wholesale diamonds, custom designs for engagement rings and wedding bands, luxury designer bridal jewelry, watches for him, bridal party gifts, and gift registration, as well as engravings, appraisals, and expert jewelry cleaning. With two store locations in Aventura, FL and Nashville, TN, King Jewelers has won numerous awards as the Southeast’s top jewelry store and diamond wholesaler. King Jewelers is the luxury destination in Miami and Nashville for fine jewelry, diamonds, and Swiss timepieces. King Jewelers is Nashville diamonds and engagement rings wholesale store which specializes in bridal custom designs. King Jewelers is a member of the Jewelers of America, American Watch Guild, and the American Society of Appraisers. King Jewelers has GIA Certified Gemologists and offers expert jewelry and watch repairs. For additional information, please visit


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