Shawn “Jay Z” Carter and Hublot partner to make Classic Fusion

Oct 02, 2013

So Jay-Z and Hublot? Yep! And there’s no surprise there. The Jigga man, as some refer to him, is no newbie to the luxury that is Hublot. After seeing Jay-Z wearing a Hublot, the CEO of the company invited him to Geneva to tour the factory in 2009. Jay-Z later rocked a Hublot in the “Otis” video and well that begin the luxury timepiece trend alert in the hip-hop world for Hublot.

So before we dive into what is new on the horizon for Jay-Z and Hublot, let’s travel back and highlight a couple mentions of Hublot in Jay-Z’s flow:

“And you blow, I’m still the man to watch / Hublot on my left hand or not” -Picasson Baby Lyrics

“I got a Hublot, I call it Tebow, I strap that b*tch with a gator band / Y’all n*ggas ball half-time, y’all n*ggas like the Gator band” -Mr Nice Watch Lyrics

“I guess I got my swagger back, truth / New watch alert, Hublot’s / Or the big face Rollie I got two of those” -Otis Lyrics

So without further ado, I present to you the official Shawn Carter by Hublot Classic Fusion Limited Edition Timepiece.

Designed by Mr. Carter himself and produced by Hublot, the Shawn Carter by Hublot Classic Fusion bears the Shawn Carter logo cut into the dial, revealing some of the movement’s architecture. Measuring 45mm in diameter, the HUB1300 hand-wound movement is quite thin at just 2.90mm thick.

The Classic Fusion will come in two different makeups including black ceramic and yellow gold. The black ceramic model will be limited to 250 pieces and retail at a price of $17,900. The yellow gold model will have a run of just 100 pieces and carry a price tag of $33,900. Both will be available on November 20 from the Shawn Carter – A New York Holiday – pop-up installation at Barneys, which runs through January 3rd. They will also be available at select Hublot boutiques on November 20th. (info pulled from


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