Watch Cellars Presents Display at King Jewelers Aventura

Jan 06, 2012

Watch Cellars® are fine custom-made watch winders, custom built safe and organizers that can store and display large collections of watches, keeping them wound, and therefore helping them work at the best of their performance.

Weston, FL, December 28, 2011 – Brazilian company CTR, manufacturer of the Watch Cellars, announced that its first US display of custom-made watch winders and organizers is now at the King Jewelers store, located in Aventura, Florida.

“We believe that this is a great opportunity for our exclusive clients and all watch collectors to actually see and experience this unique storage solution for their timepieces,” said Jonathan King of King Jewelers.

CTR’s Watch Cellars are custom cabinets and custom built safe designed to nicely display and properly store large collections of wrist watches, pocket watches and small table clocks. They offer an elegant, practical and organized solution to customers with large collections of fine timepieces.

“We are proud to have King Jewelers as our first partner to showcase a display in their upscale store,” said Carlos Tiburcio Ramos, president of CTR. “We are confident this will be a first step in a long-term relationship”.

The custom-made construction philosophy allows for a comprehensive variety of capacities, sizes and finishes, according to the customer’s needs, preferences and specific requirements. All fine watches are easily accessible for their owner to decide which one to pick up at just a glance.

The Watch Cellars feature state-of-the-art American-made ORBITA® watch winder modules, keeping mechanical (automatic or hand wound) wrist or pocket watches fully wound and working at their peak expected performance. Also, the delicate mechanisms of the watches will remain adequately lubricated; extending the timepieces’ useful life and less stress will be applied to time-setting components, like the watches’ crown and related mechanisms.

The Watch Cellars are precisely and beautifully custom made with exquisite woods by specialized craftsmen, lined with high-quality natural leather, and installed at the customer’s premises. They can be equipped with advanced options, like electronic locks, secret lift systems and internal lightning with the use of LEDs (which feature a bright white light, with low operating temperature and reduced power consumption). The custom built safes are designed to house special treasures such as watches, jewelry, pens or even in some cases rare hand-made hunting rifles. They can be fitted with ORBITA® watch winders and specially designed for any objects.

About CTR

Within 10 years since its original inception in Brazil, CTR Manufatura Ltd has become a world leader in large custom-made watch winder solutions for serious watch collectors and enthusiasts around the world. Their highly customized approach to the projects, impeccable execution and excellent after-sales service have contributed to very successful sales results, with many satisfied customers in South America and Europe. The company is now entering the North American market with HT Group, and it is already receiving a great acclaim from the customers.

About King Jewelers

Established in 1912, the King family has owned and operated King Jewelers for five generations while building an outstanding reputation steeped in quality, value, and first-class service. Today, King Jewelers has brick-and-mortar stores located in Aventura, FL and Nashville, TN, both of which have won numerous regional and national awards of distinction. King Jewelers will celebrate their 100 year anniversary in January 2012. For more information, visit


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