Collection: Designer Jewelry

King Jewelers has been a trusted name in fine jewelry since 1912, and our designer jewelry collection is one of the larger ones in Nashville, with nearly 1,000 pieces spanning bracelets, earrings, necklaces, pendants, and rings. We carry a strong lineup of respected designers, including Marco Bicego, Zoe Chicco, Mikimoto, Buccellati, Elizabeth Locke, Gurhan, Kwiat, Vhernier, and our own King Jewelers Private Collection.

Our selection covers a wide range of metals and gemstones, including diamonds, lab grown diamonds, pearls, sapphire, emerald, ruby, and more. Prices start a bit above $1,000 and extend up to roughly half a million dollars for the most exceptional statement pieces, so there is something for everyday wear as well as serious collectors.

Shop our full jewelry collection online with free shipping on qualifying U.S. orders over $500, or visit our Green Hills showroom for hands-on guidance from our team. We support every piece with in-house custom design, repair, engraving, and expert appraisal services.

Fine jewelry is meant to last, so choosing well means thinking beyond just what looks good today. Metal, gemstones, craftsmanship, purpose, and budget all play into finding a piece you'll still love years from now.

Understand Fine vs. Fashion Jewelry
Fine jewelry is made from precious metals like gold, platinum, or sterling silver and set with genuine gemstones, which is what gives it lasting durability and real monetary value over time. Fashion jewelry uses base metals and synthetic stones, and while it can be fun and affordable, it's not built to last decades or hold its value. Knowing which category you're shopping in from the start helps set the right expectations for price and longevity.

Choose Your Metal
Each metal has its own character and practical trade-offs:

- Yellow gold is the classic, warm-toned option and remains the most timeless choice.
- White gold gives a sleek, modern look but is typically rhodium-plated, meaning it needs occasional replating to stay bright over time.
- Rose gold has a romantic, blush tone and has grown significantly in popularity for both classic and contemporary designs.
- Platinum is the most durable and naturally white precious metal, doesn't tarnish or fade, and is considered the most secure setting for valuable gemstones, making it a favorite for heirloom pieces and engagement rings.
- Sterling silver is more affordable and versatile for everyday or fashion-forward pieces, though it does tarnish and needs more upkeep than gold or platinum.

Gold purity matters too. 14K gold holds up better for daily wear thanks to its higher alloy content, while 18K gold offers a richer color that some people prefer for special-occasion pieces.

Choose Your Gemstone
Diamonds are the most popular gemstone for fine jewelry thanks to their brilliance and durability, and they're judged by the same 4Cs used for engagement rings: cut, color, clarity, and carat weight. Colored gemstones like sapphire, emerald, ruby, and tourmaline each bring their own character; sapphires and rubies are relatively hard and durable for everyday wear, while emeralds are softer and need a bit more care. For color gemstones, the two biggest quality factors are the richness and evenness of the color and the absence of visible inclusions. Lab-grown diamonds and stones are also worth considering if you want a bigger, higher-quality gem at a lower price point, since they're chemically and optically identical to natural stones.

Check for Certification and Craftsmanship
For any significant diamond or colored gemstone, look for a grading report from a reputable independent lab like GIA, since this documents exactly what you're buying and protects you long-term. Metal purity should also be marked with a hallmark (for example, 750 indicates 18K gold), which confirms the metal content is what it claims to be. Beyond paperwork, good craftsmanship shows in the details: smooth finishes with no rough or sharp edges, prongs that sit securely and evenly against the stone, and a setting that feels sturdy rather than flimsy.

Match the Piece to Its Purpose
Think about how and when you'll actually wear the piece. An everyday ring, bracelet, or pair of studs should be durable and versatile enough to go from casual to professional settings without a second thought. A special-occasion or milestone piece, like an anniversary gift or a statement necklace, can lean more elaborate since it won't see daily wear and tear. If you're shopping for someone else, look at what they already wear most: their existing metal tone, gemstone preferences, and overall style are the best clues to getting it right.

Set a Realistic Budget
Fine jewelry spans an enormous price range, and there's no need to overspend to get something meaningful. A good approach is deciding which matters more to you, the metal or the gemstone, and prioritizing your budget there, while staying flexible on the details that matter less to you personally.

Buy From a Retailer You Trust
Because fine jewelry is meant to last, buy from a jeweler who provides full documentation (certification, hallmarks, and clear product details) and stands behind the purchase with services like resizing, repair, and appraisal. Shopping in person lets you inspect craftsmanship, ask questions on the spot, and see how a piece actually catches light and sits, which is hard to judge from photos alone; many people compare options online first and then finalize the details in-store once they've narrowed things down.

King Jewelers has been a trusted name in fine jewelry since 1912, with a designer collection of nearly 1,000 pieces spanning bracelets, necklaces, earrings, and rings. Our lineup brings together some of the most respected names in fine jewelry design, from storied Italian goldsmiths to contemporary American designers. Below are some of our most prestigious jewelry brands, with our full brand lineup available to browse.

Buccellati — Founded 1919 in Milan; Italian goldsmiths renowned for intricate hand-engraving techniques like rigato.

Mikimoto — Founded by Kokichi Mikimoto, who created the world's first cultured pearl in 1893; the definitive name in fine pearl jewelry.

Marco Bicego — Founded 2000 in Italy's goldsmithing region of Vicenza; known for hand-hammered, organic 18K gold design.

Chopard— Swiss maison known for its Happy Diamonds collection and red-carpet high jewelry.

Vhernier — Italian house known for sculptural, architecturally inspired jewelry design.

Temple St. Clair — American designer since 1986, known for symbolic, nature-inspired gold jewelry.

Zoe Chicco — Known for delicate, layerable everyday diamond jewelry.

Elizabeth Locke — Known for 19K gold jewelry featuring Venetian glass intaglios.

Gurhan — Known for hand-hammered 24K gold design rooted in Anatolian goldsmithing traditions.

Doves — Known for colorful gemstone jewelry in bold, wearable settings.