Collection: Chopard

Chopard was founded in 1860 by 24-year-old watchmaker Louis-Ulysse Chopard in Sonvilier, Switzerland, where he built a reputation for high-precision pocket watches and chronometers, eventually supplying timepieces to clients including the Swiss Railway and Tsar Nicholas II of Russia. The company passed through three generations of the Chopard family before Paul-André Chopard, having no heirs interested in the business, sold it in 1963 to Karl Scheufele III, a German watchmaker and goldsmith from Pforzheim. Under Scheufele family ownership, Chopard evolved from a watchmaking house into a full luxury jewelry and watch brand, introducing its now-iconic Happy Diamonds collection in 1976 — featuring diamonds that float freely between sapphire crystals — followed by the Happy Sport collection in 1993 and the Mille Miglia collection in 1988, inspired by Karl-Friedrich Scheufele's passion for classic car racing. In 1996, Chopard opened its own manufacture in Fleurier to produce in-house L.U.C. movements, named in tribute to founder Louis-Ulysse Chopard. Today, Chopard remains independently owned by the Scheufele family, led by siblings Caroline Scheufele and Karl-Friedrich Scheufele as co-presidents, and continues to produce both fine watches and jewelry entirely in-house in Switzerland.

Alpine Eagle Collection: This collection of sport-chic watches was inspired by the Alps and the immense strength of the Alpine Eagle. These automatic watches are nothing short of contemporary, refined, and assertive and are commonly made up of rose gild, platinum, or stainless steel.

L.U.C. Collection: This collection of timepieces serves as a prestigious symbol of the highest standard of Swiss watchmaking. All of the watches within this collection are crafted from start to finish, in-house at Chopard’s Geneva and Fleurier workshops. The five sub collections within the L.U.C. series are as follows; Elegance, Complications, Grand Complications, and Heritage.

Mille Miglia Collection: This collection of racing watches seamlessly blends automotive engineering and mechanical watchmaking. This collection was sparked by the passions of Karl-Friedrich Scheufele, who loved race cars almost as much as he loved the masterful art of mechanical watchmaking.

Racing Stripes Collection: As an extension of the Mille Miglia collection, this special edition watch creates a trifecta of passion, style, and precision. The silver dial that accentuates the vibrant racing stripes and the open caseback that reveals the in-house caliber both bestow this piece with a vintage touch.

Happy Sport Collection: This collection of Chopard watches for women is among the first to ever combine diamonds with a stainless steel watch case. These iconic and highly-sought-after watches are easily recognizable by their floating diamonds within each dial.

Happy Diamond Collection: This collection was established in 1976, when the world witnessed, for the first time, tiny diamonds between two sapphire crystals. Giving the illusion of floating or dancing diamonds on the watch face, this collection quickly formed a strong identity and reputation.

L’Heure Du Diamant Collection: This collection truly blurs the line between masterful watchmaking and high-end jewelry. These watches showcase spectacular gem-setting techniques that purposefully pay tribute to the most beloved stone in the world, the Diamond.