Tissot, a Swiss luxury watchmaker renowned for its precision, craftsmanship, and innovation, continues to solidify its place as a global leader in horology. Established in 1853, the brand has long been associated with creating timepieces that blend cutting-edge technology with timeless elegance. Over the years, Tissot has expanded its reach and influence through strategic partnerships, and in a bold move to further elevate its global presence, the company has announced an extension of its partnership with the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and the NBA G League.

This move is a significant step in Tissot’s ongoing efforts to deepen its ties with the sports world, which has long been an area of focus for the brand. The partnership, which initially began in 2015 with the NBA, has proven to be mutually beneficial, with Tissot serving as the official timekeeper of the league. The new multiyear agreement extends this collaboration, amplifying Tissot’s brand visibility across three major basketball organizations that collectively reach millions of fans around the globe.

Tissot’s commitment to sport began well over a century ago, and its presence in the world of basketball has been particularly impactful. As the official timekeeper for the NBA, Tissot has been able to showcase its technical precision during the most high-profile games, all while engaging an audience of passionate sports enthusiasts. The brand’s involvement with the WNBA and NBA G League expands this connection to a more diverse and broad audience, showcasing Tissot's dedication to supporting both men's and women’s sports at every level.

The newly extended partnerships will see Tissot's logo featured prominently on digital screens and throughout stadiums during major games, including NBA Finals and All-Star events, ensuring that its presence is seen by millions of viewers worldwide. As part of the deal, Tissot has also expanded its role as the official watch partner of the three leagues, further solidifying the brand’s commitment to basketball culture. This new partnership allows Tissot to promote its timepieces directly to consumers who share a passion for high-performance sports and appreciate the art of Swiss watchmaking.

Following the introduction of the innovative new shot clock and building upon the success of the 2022 NBA Strap Collection, Tissot has unveiled a captivating new timepiece: the Tissot Supersport NBA Special Edition 2025 Watch.

This stylish watch boasts unique design elements that celebrate the spirit of the NBA. The watch face features numbers reminiscent of iconic player jersey numbers, while the second hand proudly displays the NBA logo. Adding to its basketball-inspired aesthetic, the dial showcases a textured design evocative of a basketball's surface.

The back of the case further emphasizes the connection to the league, showcasing the NBA logo surrounded by the names of all 30 NBA teams, elegantly arranged by conference – Western Conference teams on the left and Eastern Conference teams on the right.

Tissot’s collaboration with the NBA, WNBA, and NBA G League also extends beyond just branding; it’s about creating an authentic connection with basketball fans around the world. Tissot's watches have always been admired for their precision and style, attributes that align perfectly with the world of professional sports. By teaming up with the NBA’s vast international following, Tissot is positioning itself as the timepiece of choice for basketball fans who value craftsmanship and heritage.

The agreement also presents Tissot with unique opportunities to create limited-edition timepieces inspired by the sport of basketball. These special collections often draw inspiration from the colors, logos, and culture of the NBA and WNBA, offering fans an exclusive way to show their support for their favorite teams or players while wearing a piece of Swiss-made excellence.

Tissot’s expanded partnerships with the NBA, WNBA, and NBA G League represent a continued investment in the intersection of luxury and sport, allowing the brand to resonate with both established watch enthusiasts and a new generation of basketball fans. Through these collaborations, Tissot solidifies its standing as a global symbol of precision, performance, and style—values that are as integral to the world of basketball as they are to Swiss watchmaking. This new chapter in Tissot’s sports marketing strategy promises to not only elevate the brand’s profile but also further intertwine the art of horology with the fast-paced, high-energy world of professional basketball.

Experience the thrill of the game on your wrist. Shop the Tissot Supersport NBA Special Edition 2025 watch at King Jewelers in Nashville, TN. As an authorized Tissot retailer, King Jewelers offers expert guidance and exceptional service to help you find the perfect watch. Shop the Tissot Supersport NBA Special Edition 2025 in March 2025.