Collection: Massena Lab

Massena LAB is an independent watch project founded by noted collector and industry expert William Massena. Rather than a traditional manufacturer, Massena LAB conceives original designs and develops them in collaboration with renowned independent watchmakers and ateliers, producing strictly limited runs. Each piece pairs vintage-inspired style with contemporary, hand-finished movements, made for enthusiasts who value originality, provenance, and horological culture.

Massena LAB was founded in New York in 2018 by William Massena, a lifelong collector who has been a watch retailer, an auction executive at Antiquorum, and the longtime managing director of the influential TimeZone.com forum. Drawing on decades in the collecting world, he launched Massena LAB to bring unusual concepts to life with independent watchmakers such as Raúl Pagès, Vianney Halter, Habring², and Louis Erard — creating collectible, limited-edition watches that connect the history of watchmaking with its future.

Raúl Pagès Collaborations: Hand-finished, manual-winding pieces such as the Noctograph, Absinthe, and TZ30, built around Pagès' finely decorated in-house calibers.

Vianney Halter Collaborations: Avant-garde limited editions like the Old Soul, powered by a revived vintage movement with steampunk-inspired design.

Massena LAB timepieces are covered by the manufacturer's warranty against defects in materials and workmanship under normal use, excluding normal wear, misuse, and unauthorized repairs. As an authorized retailer, King Jewelers ensures your warranty is valid.