Seiko's journey began in 1881 when Kintaro Hattori founded a watch and jewelry shop in Tokyo. From these humble beginnings, Seiko grew into a global powerhouse, pioneering numerous advancements in watch technology. Several key milestones mark Seiko's rise to prominence:

Early Innovations

Seiko's early focus on precision led to the development of its first in-house movement in 1913. This marked a significant step towards becoming a fully integrated manufacturer. The Laurel, Seiko's first wristwatch, also debuted during this period.

The Grand Seiko Era

In 1960, Seiko introduced the Grand Seiko line, representing the pinnacle of its watchmaking prowess. Grand Seiko watches are renowned for their meticulous finishing, high-precision movements, and uniquely Japanese aesthetic. They stand as a testament to Seiko's dedication to horological excellence.

Quartz Revolution

Seiko played a pivotal role in the quartz revolution of the 1970s. The introduction of the Astron, the world's first quartz wristwatch, in 1969, revolutionized the industry, offering unparalleled accuracy and affordability. This innovation solidified Seiko's position as a technological leader.

Spring Drive Technology

Seiko's relentless pursuit of innovation led to the development of Spring Drive technology. This unique movement combines the power of a mechanical mainspring with the precision of electronic regulation, resulting in a smooth, gliding seconds hand and exceptional accuracy.

Prospex and Presage Collections

Beyond Grand Seiko, Seiko offers a diverse range of collections. The Prospex line caters to adventurers and sports enthusiasts, featuring robust dive watches and chronographs. The Presage collection showcases Seiko's mastery of traditional craftsmanship and offers elegant dress watches with intricate dials and refined designs.

Seiko's philosophy revolves around continuous improvement, pushing the boundaries of watchmaking technology, and offering a wide range of timepieces to suit diverse tastes and budgets. The brand's commitment to quality is evident in every aspect of its watches, from the meticulously crafted movements to the carefully finished cases.

Zeroo Time represents a new generation of Japanese watchmakers. Founded with a passion for creating unique and accessible timepieces, Zeroo Time has quickly gained recognition for its innovative designs and commitment to quality. Unlike Seiko's century-plus history, Zeroo Time is a relatively young brand, but it has already made a significant impact on the microbrand scene.

Focus on Design

Zeroo Time's watches are characterized by their distinctive aesthetics. The brand often draws inspiration from vintage designs, but incorporates modern elements to create timepieces that are both classic and contemporary. Their designs often feature unique case shapes, unusual dial layouts, and eye-catching color combinations.

Accessibility and Value

Zeroo Time aims to offer high-quality watches at accessible price points. The brand believes that everyone should be able to enjoy a well-crafted and stylish timepiece, without breaking the bank. This focus on value has resonated with watch enthusiasts seeking unique and affordable options.

Direct-to-Consumer Model

Zeroo Time primarily operates on a direct-to-consumer basis, cutting out the middleman and passing the savings on to the customer. This allows the brand to offer competitive prices without compromising on quality. King Jewelers is the exclusive North American retailer for Zeroo Time watches.

Community Engagement

Zeroo Time actively engages with its community of followers, seeking feedback and incorporating suggestions into its designs. This close relationship with its customers has helped the brand build a loyal following.

Zeroo Time's philosophy centers around creating watches that are both aesthetically pleasing and accessible. The brand's commitment to innovation and its focus on community engagement have allowed it to carve out a unique niche in the crowded watch market.