A Modern Classic in a Striking New Hue

The new Black Bay 54 Lagoon Blue brings a fresh twist to one of Tudor’s most popular silhouettes. Crafted in a versatile 37mm case, this release maintains the sleek profile of the original BB54, now elevated with a bold new color and upgraded design features.

Standout details include:

• A beautifully sand-textured Lagoon Blue dial, offering rich color depth and texture
• A polished steel bezel that balances vintage inspiration with a clean, contemporary look
• A five-link bracelet for added comfort and refinement
• Priced at $4,350

Whether you're a longtime Tudor fan or discovering the brand for the first time, this new reference offers incredible wearability and a striking wrist presence.

Meet the Tudor Representative – Friday, June 13th

We're thrilled to welcome the Tudor brand representative in-store this Friday, June 13th, during the final weekend of the Nashville Watch Fair. This is a fantastic opportunity to explore the full Tudor collection, try on the newest models—and ask questions directly from a brand expert.

Don’t Miss the Final Weekend of the Nashville Watch Fair

There’s still time to experience the 16th Annual Nashville Watch Fair at King Jewelers in Green Hills, now through Saturday, June 14th. Discover over 20 luxury Swiss watch brands, exclusive novelties, premium pre-owned timepieces, and limited-time gifts with purchase. Plus, enjoy complimentary gourmet espresso from the Proverbial Cup cart on Saturday, and connect with brand representatives in-store. We look forward to welcoming you this weekend at The Nashville Watch Fair!