Collection: King Jewelers Private Collection

The King Jewelers Private Collection is a curated selection of fine jewelry chosen to represent the style, standards, and heritage of King Jewelers. Designed for customers who want jewelry with beauty, quality, and lasting value, the collection brings together diamond essentials, statement pieces, colored gemstone designs, pearl jewelry, charms, bracelets, earrings, necklaces, rings, and special occasion styles.

Unlike a single designer line, the Private Collection reflects the eye of King Jewelers itself. Each piece is selected to feel meaningful, wearable, and worthy of the King name, whether it is a classic diamond pendant, a bold cocktail ring, a tennis bracelet, or a one-of-a-kind gemstone design. The collection offers customers a way to shop fine jewelry with the confidence of a family-owned jeweler that has spent generations helping clients celebrate life's most important moments.

Rooted in King Jewelers' long history with diamonds, gemstones, and fine jewelry, the Private Collection is built around trust, personal service, and craftsmanship. It is a collection for milestones and everyday elegance alike: jewelry chosen not just for how it looks in the case, but for how it becomes part of someone's story.

The history of the King Jewelers Private Collection begins with the history of King Jewelers itself. The King family's jewelry story dates back more than a century, beginning with Louis King, whose early work as a watchmaker helped establish the family's foundation in craftsmanship, precision, and personal service. In 1912, the family opened King's Jewelers in Salt Lake City, beginning a multigenerational legacy in fine jewelry, diamonds, and luxury retail.

Over the decades, King Jewelers grew through a deep involvement in jewelry design, diamond importing, manufacturing, wholesaling, and retail. The family expanded across several major markets before bringing King Jewelers to Nashville, where the store became known for fine jewelry, luxury watches, engagement rings, custom design, and an elevated client experience.

The Private Collection grew naturally from that heritage. As King Jewelers continued serving generations of clients, the team developed a distinct point of view on what makes jewelry truly special: strong design, quality materials, beautiful diamonds and gemstones, and pieces that feel personal rather than ordinary. The collection reflects that perspective, offering jewelry selected through the lens of King Jewelers' own taste, standards, and history.

Today, the King Jewelers Private Collection represents the house's signature approach to fine jewelry. It connects more than a century of family expertise with a modern assortment of diamond and gemstone pieces for today's customer. From everyday diamond jewelry to important statement pieces, the collection carries forward the King Jewelers tradition of helping clients mark meaningful moments with jewelry designed to last.