Collection: Mido

Mido is a Swiss watch manufacturer founded in 1918 by watchmaker Georges Schaeren, with a name drawn from the Spanish phrase "Yo mido" — "I measure." Now part of the Swatch Group, Mido has built its reputation on genuine technical innovation, including the Aquadura crown-sealing system, which uses specially treated natural cork to waterproof watches, and the single-piece "monocoque" case first introduced on the 1959 Ocean Star. Many of Mido's collections, including the Commander and Perfection lines, draw direct inspiration from architecture, reflecting the brand's blend of engineering and design. King Jewelers is proud to carry Mido for customers seeking genuine Swiss craftsmanship and thoughtful design at an accessible price point.

Mido was founded on November 11, 1918 — the same day World War I officially ended — by Swiss watchmaker Georges Schaeren, who took the brand's name from the Spanish phrase "Yo mido," meaning "I measure." The company's early years produced elegant Art Deco women's watches and playful novelty pieces shaped like automobile radiator grilles, appealing to the era's growing car culture. Mido's real breakthrough came in the 1930s with the invention of the Aquadura system, which used specially treated natural cork to seal the watch crown against water — one of the earliest solutions to watch waterproofing. That innovation led directly to the 1934 Multifort, one of the first watches to combine automatic winding, anti-magnetic protection, shock resistance, and water resistance in a single model, and later to the 1959 Ocean Star, which introduced a single-piece "monocoque" case that eliminated leak points at the caseback entirely — a design that still lives on in Mido's Commander collection today. After joining the Swatch Group in the 1980s, Mido continued to build on its engineering-driven identity, developing collections like Commander and Perfection that draw direct inspiration from architecture and design. Now headquartered in Le Locle, Switzerland, Mido remains known for pairing genuine technical innovation with accessible pricing within the Swatch Group's portfolio.

Ocean Star: Inspired by the Gibraltar Lighthouse, this collection serves to assist those who want to conquer the ocean.

Baroncelli: A collection of timeless and elegant watches inspired by statues and monuments and caters to men and women.

Commander: A collection of watches for men and women created in 1959 and inspired by the beloved Eiffel Tower.

Multifort: A collection of Swiss watches that echo the aesthetics of the Sydney Harbour Bridge and symbolize force and strength.